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Rob has been triggering double length headlines since these went live in the UK.
If your Ads show in the top positions, above the free listings, the main tip is to add a full stop
at the end of description line 1.
Otherwise Adwords can assume lines 2 & 3 of your Ad should be read together.
True Conversion Rates of over 50% from Google Adwords? 27th August 2010
The link above expands on this is from the site of my old student Kunle Campbell,
now a real Adwords master.
A quote request form with 8 fields to fill in has been returning average conversion rates of 30%.
The 2 best Ad Groups have constantly achieved conversion rates of over 50%.
This data was from August 2010 and their best group has been pushing 70% conversion rates in 2011.
A small order for a single hand pallet truck helped build a relationship with a new customer that produced a valuable service contract despite the highly competitive, low margin, pallet truck business.Google Adwords Broad Matching finds wide new meanings for 'vehicle sell'
This week I found some more amazing, creative, matches for the keyword ‘vehicle sell’;from a search for a pawn broker with a yard, vehicle can be a tyre and sell a typo for sealer!
Don't exclude Customers who speak other languages from your AdWords. 28th January 2010
Rob was going to Blog about this but Kunle's post over at Fuzz One has it covered;
"Google’s search options adds an extra layer of dynamic filters to the search engine result page (SERPs) – with a single click a search result has extra filters (on the left) that shows your search query results as Video, Forum posts or Review only results."
Click on the link above to see Google's YouTube video.
This post follows up an example of how Google Adwords broad matching is selling clicks for bad search queries. You can see how a search for‘template for circuit chart in house’ can trigger an impression for the Keyword 'circuit design'. But why would the searcher click on the text Ad on the right?