Bidding on Failed & Bust Competitor Company Names
Downturn Lessons from the first two full weeks of 2009!

Here in the UK, PPC Promotion Ltd have not recommended bidding on your competitor's names and brands ever since Google allowed this in the UK & Ireland last summer.
This is easily countered if you suspect that your brand is being bid on by your rivals by bidding on your own brands.

See the PPC Promotion diy guide to setting up a Google campaign on your own brand.

At the time of writing, the 16th of January, 2009, Adwords Secrets have created 7 Ad groups from 4 industry sectors on failed company names. All seven have been commissioned in the first two weeks of 2009!

These ads will only work for a short period so time is of the essence.
Clients have been able to take up the urgent orders that failed companies have left behind.

If you have a competitor that has gone under very recently – Contact PPC Promotion Now!

Here are some Extracts from Rob's Blog entry on the Downturn and it impact on supply chains.

"Strong companies could sit back and rationalise that the market needs to lose some capacity.
Except that my stories now place all of the failed and bust companies are in someone else's supply chain. The most famous victim was Zavvi on the high street being taken down by the failure of their major supplier the distribution arm of Woolworths."

"These ads will only work for a short period so time is of the essence. Clients have been able to take up the urgent orders that the failed company left behind.These ads will only work for a short period so time is of the essence. Clients have been able to take up the urgent orders that the failed company left behind."

If your competitor has just folded - Contact PPC Promotion Now!