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Being Found on the Web - Overview
This presentation covers the three routes to your website
Search Engine Optimisation for a Storage & Logistics Company.
The 6 main ways to get Visitors on the Web
Referrals and Links
Search Engines & the Power of Words
The Long Tail of Language
Conversions – Delivering your Returns
5 Tactics that went wrong – A Case Study.
An Introduction to Google AdWords
This quick run through the AdWords setup process also has the latest insights.
First presented at
The International Digital Lab.
University of Warwick
but even the research part at the end also has real business value.
Warning - File is over 4.5MB.
Tracking Visitor Behaviour using Google Analytics
This presentation covers:
The alternatives to Google Analytics
How to set up Analytics
Tracking Goals, Sales & Conversions
The new multi-channel conversion paths
Quick Tour of the Standard Options
An example of Advanced Segments
Pay-Per-Click as a Marketing Research Tool
Rob's paper published in the 'The Marketing Leaders' online journal June 2007.
Spreadsheet to easily Generate "phrase matched" & [exact matched] Keywords.
Just type in your keyword phrase in column A, Broad, press enter and the variants normally
appear with the No. of Characters.
If this fails then simply copy and paste the Cells B2, C2 & D2 down the columns.