Terms of Business - The Approach & Ethos of PPC Promotion
Our Promise to You.
- If we can't add value to your business we don’t invoice.
- We will never tie you down to a contract.
The Aims of PPC Promotion Ltd
Our aims are to:
- Use scientific testing to measure and enhance your online
message, provide market intelligence and provide you the information to
help manage your business.
- Give early warnings of problems and honest assessments where
product lines, or campaigns no longer have a business case.
We will also
tell you when you do not need our services.
You are in Control.
- You can pause and resume your Ads & Campaigns.
- You can pause or stop our service at any time.
PPC Promotion clients have paused campaigns
and our Managed
Service because of success!
- Because of a big new overseas contract.
- Because they are snowed under with new business.
- Because the changes to their website that we
recommended bring in
enough free inquiries.
In business managing change is what you do.
The constant on-line bidding auction that is Google Adwords is changing, by
time of day, by location,
and as businesses respond to their changing business
The most dramatic changes on the Adwords marketplace are those that happen
inside Google; when their algorithms or policies change.
See Google needs watching.
There can be no absolute
performance using Adwords or in business.
Google does provide the tools to track spending, conversions and to improve
your conversion pipeline.
Campaigns can be constantly tweaked or paused.
PPC Promotion are expert in
the use of these tools and by monitoring many clients accounts on a daily basis
can alert each client with the effects of change
on their campaigns and
Terms of Business
Clients will be responsible for
paying the pay-per-click costs directly to Google,
setup by Direct Debit
or Credit Cards.
PPC Promotion Ltd recommends the post-pay, automatic
Clients will decide their Adwords
spending strategy and budgets in consultation with our experts.
Promotion recommends controlling spend at the keyword bidding level not by a
Regular services including the Adwords Monitoring Service and Adwords Managed
invoiced monthly. Cost and time can be saved by
both parties with regular payments.
Chasing payment of
invoices will only expend some of the time allocated to the client's
There are no long term commitment
required of clients.
You can pause or suspend any regular service from
the next month with a week's notice.
PPC Promotion may also inform
clients, at any time, that they will not invoice for reasons such as
pausing a clients Adwords campaign activity or as a result of our ‘added
One-off services will be invoiced on
agreed completion of all activities detailed in the client's
There can be no absolute performance
PPC Promotion Ltd will not offer their Performance Improvement
Service if they cannot see significant
opportunities for improvement.
This performance is backed by our no quibble, money-back guarantee
means that we promise to save you more than the cost of the
program, or we will refund your service fee.
Google Adwords costs can vary
dramatically within a clients budget averaged over 30 days.
The client is
responsible for these fees however PPC Promotion Ltd has a strong record of
and managing or warning about these changes for clients and
even prospective clients.
PPC Promotion Ltd liabilities to
Adwords clients is limited to returning our fees.
PPC Promotion Ltd have arranged Professional Indemnity cover, to protect
underwritten by Hiscox.
Changes to client websites.
PPC Promotion Ltd Limited will perform 'Why Not?' analyses on clients
websites and e-commerce sites
in order to make recommendations to improve
sales and conversion rates.
All changes will be monitored and measured
using Google Analytics and other tools.
pages, trying to con the search engines,
took www.bmw.de off the Google results for days.
Small companies would not get back so fast.
Promise – No Risky Techniques or Links.
PPC Promotion Ltd will take no
will not use link farms, doorway pages,
anything that is not recommended in Google's Webmaster guidelines.
PPC Promotion make use of Blogs and other
collaborative web portals
to highlight and promote their client's
news and developments. Copy is
always be checked with the client first.
(Rob has been offered £50 per
post on his Search Blog for a CV services series of posts!
He does not
Blog for cash.)
The Google Democracy
Rob has researched Google's patents and understands how they are try to provide good search results.
It is the behaviour of your visitors
that is key, everyone that stays to browse, held by interesting, engaging,
relevant content casts a vote for your website in the Google's constant